AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps in Central America - Q1 2022 Performance
Explore the performance of the top 5 consumer finance apps in Central America during Q1 2022, based on data from Sensor Tower.
In Q1 2022, the top 5 consumer finance apps in Central America showed significant activity in terms of downloads and active users, according to Sensor Tower data. Here's a closer look at each app's performance:
BBVA México maintained a strong presence with weekly downloads ranging from approximately 148K to 195K. The app saw a peak in downloads in the final week of March, reaching nearly 195K. The number of weekly active users showed a steady increase, starting at around 7.9M at the end of December and reaching approximately 8.8M by the end of the quarter.
Banco Azteca also exhibited consistent growth. Weekly downloads fluctuated between 126K and 178K, with a notable peak in mid-February. Active users increased from roughly 3.8M at the start of the quarter to over 4.1M by the end of March.
Stori - Crédito y Ahorro experienced varied download activity, with numbers ranging from about 97K to 130K. Despite these fluctuations, the app's weekly active users showed an upward trajectory, growing from approximately 892K to 1.06M over the quarter.
NanoPay-Tarjeta de crédito MCI saw its weekly downloads peak at around 169K at the end of December, but this number gradually declined, stabilizing at about 93K by the end of March. The app's weekly active users also fluctuated, starting at roughly 252K and ending the quarter at about 233K.
Lastly, Nubank: conta, cartão e mais exhibited consistent download activity, with weekly numbers ranging from approximately 86K to 138K. The app's active users showed a steady increase, starting at around 953K and reaching approximately 1.37M by the end of March.
For more detailed insights and data, visit Sensor Tower.
